Interview with CEO, James Pitts-Drake
Optimizon
Today marks the day we’re celebrating 4 years since Optimizon was first founded! As another year
read our latest posts
Expert Knowledge & Insights from Optimizon
How to Make Amazon work for your Brand
Charlotte Boaler
Traditionally, Amazon has been a place for third-party resellers to sell a mix of branded and
Why Blue-Chip Brands Need to be on eBay as-well-as Amazon
James Pitts-Drake
Once seen as the poor relation to Amazon, home of bedroom sellers and declutterers turning their
JUST ONE WEEK LEFT TO SUBMIT PRIME DAY 2020 DEALS
James Pitts-Drake
5 Things You Need to Know… What is Prime Day? Prime Day is when customers flock
Why Your Customers Love Amazon Storefronts
Charlotte Boaler
55% of consumer begin their online shopping searches on Amazon. It’s overtaken Google for searches when
How To Stand Out On Amazon With A+ Brand Content
Charlotte Boaler
What is A+ Content? The A+ Content feature allows sellers to make changes and create a unique story
How To Protect Your Brand Post-COVID on Amazon
James Pitts-Drake
When COVID-19 is over, Amazon is likely to be an even more dominant channel than it
Five Reasons Why We Love the Amazon DSP
Optimizon
Remember the days when advertising was all laboriously planned, campaign by campaign? The artificial intelligence that
Amazon’s Early Reviewer Program: What Is It? And Is it Worth It?
Optimizon
Since Amazon changed their customer feedback policy in 2016, it has made it increasingly difficult to
Taking Control of Your Brand on Amazon
Optimizon
Who Comes First – Resellers or Customers? So you’ve made the decision to take more control
How Your Amazon Sales Will Be Affected After Brexit
James Pitts-Drake
Selling on Amazon after Brexit You may be getting sick of hearing the word Brexit now.
The Best Way To Turn Social Media Traffic Into Buyers On Amazon
James Pitts-Drake
When selling physical products, social media platforms such as Facebook, Instagram, Pinterest and Twitter, enable us
How Do I Protect My Brand On Amazon?
Optimizon
Many manufacturers are finding they are losing control over their brands on Amazon. Their products are
Avoid The Common Mistakes When Listing On Amazon
Charlotte Boaler
Just like Google and other search engines – on Amazon you need to be top to
