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Having successfully built and scaled a large International recruitment business from a graduate loan (8 International offices, $100million revenues). Tom is passionate about helping business owners and senior management scale their businesses and overcome the many road blockers along the way, from bringing in and bouncing ideas in board rooms to putting in place long term ambitious plans and strategies with a focus on growth and delivery. He loves working with fun, passionate, and driven people, just like the team at Optimizon.
When he is not spending quality time or going on a lad’s adventure with his two young boys, Tom can be generally found by the sea or in it! Either windsurfing, sailing, surfing, or training hard for the next Triathalon, loves the competition.
James founded the company back in 2017 after successfully creating his own brands and selling them on Amazon for 14 years. James became very good at managing his products and getting great sales, regularly achieving top ranking in the ‘Amazon’s Choice’ and ‘Best Selling’ category. Now he uses this knowledge to train the team and build up Optimizon (Optimize your Amazon). James takes care of running the business, developing the long-term strategy and vision and making sure all clients and staff remain happy.
When James isn’t working, he loves spending time with his beautiful wife and two children. At the weekend, you will often see James rock climbing with his daughter, cheering on his son as he races around a go-karting track or getting dirty being the go-kart head mechanic! James also enjoys keeping fit and working out at the gym.
Isobel leads the business development for Optimizon ensuring that the significant numbers of inbound leads and referrals are managed and that anyone considering working with Optimizon has all their sales queries answered by the appropriate people. Isobel has over 15 years of experience in an agency environment, so she is the first point of contact that people will speak to regarding their Amazon challenges! She loves showing potential clients how Optimizon services can genuinely transform their business and is always slightly sad to say goodbye and handover to the onboarding team when we win the business!
Isobel’s other job is a taxi driver for her two boys. She lives in the North Yorkshire countryside and loves walking with the dog, and dabbles in cooking a good lasagne, all while trying not to shout too much at her sons to get off the Xbox!
Copy is the cornerstone of winning higher sales on Amazon – or any ecommerce channel. She wrote her first piece of copy at the age of ten, writing labels for a second-hand school uniform sale. Mel works with our team of writers to make the words the most powerful they can be. She also supports James in developing the business and expanding the services to meet the needs of our clients.
Mel loves trying out esoteric spa treatments like a four-handed massage or Tibetan singing bowls. She takes holidays with her husband and three children and relaxes by painting and running (not at the same time). Art is a big hobby and once a week she gets dressed up in steel-capped boots and a flame retardant boiler suit to make metal sculptures.
Dean comes from a strong buying and account management background. Dean is focused on developing and building strong relationships with our clients. Dean is committed to ensuring our clients meet their expectations and help to grow their business using all the expertise of the Optimizon Team.
Dean enjoys spending time with his wife and their two young sons. Their boys certainly keep them busy and active with all their boundless energy! When Dean has time, he enjoys exploring the countryside and cycling. He also enjoys cooking, gardening, and watching movies to help him relax.
Jon looks after all paid media at Optimizon, which includes Amazon Sponsored Product and Sponsored Brand ads to all kinds of programmatic, display and video advertising. Coming from a background in display and paid social advertising, Jon has both client and agency side experience and is always curious to venture into different marketing channels. Data analysis is also a key part of Jon’s role to ensure campaigns are running smoothly and optimised efficiently to ensure all clients are getting the best return for their investment.
Jon’s biggest hobby is watching his football team Liverpool, and trying to get up to Anfield whenever he can. A big reds fan since he was little, Jon also likes to spend time at the weekends down the pub with friends, whilst closely watching his accumulators lose!
Nicola is our well-organised Operations Manager focusing on all the internal processes and deliverables Optimizon offers its clients. Coming from a background of account management, Nicola focuses on managing our various client accounts by building strong relationships with and ensuring we deliver on expectations set out by our clients. Nicola is also involved in onboarding new clients and ensuring the project is executed within the team. Nicola is also responsible for managing the team’s workloads and ensuring the company’s internal processes flow smoothly.
With her partner and dog, Nicola enjoys exploring different parts of the country and being outdoors, enjoying the fresh air. In her free time, Nicola can also be found baking some delicious treats.
Robert “Bert” Bassett, is Head of eBay Channel Management at Optimizon. Bert has a wealth of experience gained with over ten years’ experience in senior roles at eBay. He also keeps his skills up to date by being a seller on eBay running a successful business on the platform, getting record-breaking sales on cat toys!
Bert lives in South London with his wife and two cats. All of his hobbies and pastimes are currently impossible to do, so he watches a lot of television, dreaming of a day he can play football and drink lots of beer inside the pub afterwards.
Lena comes with more than ten years buying, developing, and negotiating experience. Lena is focused on developing and building strong relationships with our clients, ensuring that we work closely with them in order to continue to grow their business with the support of Optimizon.
Lena is a proud mum of three, most of her free time is taken up with ferrying them from one activity to the next. When Lena has a free moment to herself, she loves to catch up with friends over a glass of wine or long walk. Lena loves a murder mystery and can be often caught either with her head in a book or watching the latest crime series on TV.
Julia welcomes our new clients and loves to help them through a smooth onboarding process, With over 6 years’ experience of Amazon Seller Central, Julia is well placed to take clients through the process of setting up the Amazon Seller Central account and creating the initial product listings. Julia is in charge of uploading new listings onto Amazon and ongoing amendments or changes to listing detail. She also creates promotions and is always happy to help with any queries and issues relating to Amazon Seller Central.
Julia enjoys cycling, reading and walking in the countryside. She is a keen cook and enjoys rustling up treats for the family. She is also kept busy providing the parent taxi service to her two teenage children.
Amelia is responsible for producing all sales reports and dashboards for clients. She analyses product sales and trends to identify product opportunities for promotions and paid advertising. Afterwards, she analyses the effectiveness of promotions to determine the ROI for clients.
Amelia enjoys running before work and every Saturday you’ll find her playing hockey. She also enjoys exploring new walks with her Cockapoo Bella. When she’s not out and about, you’ll find Amelia catching up with friends, reading a book or watching a film.
Christina is responsible for helping clients with the management and optimisation of their eBay stores. She has nearly 7 years experience in eBay store management, so is an expert when it comes to optimising listings: modifying descriptions, titles, images and item specifics to suit eBays specific and unique requirements. She’ll work hard to ensure the management and training of account health achieves and maintains top-rated seller status.
In her free time, she loves being out and about with her 2 daughters. Christina’s favourite pastime is Archery, Walking and on nice days Kayaking. When not outside she loves to go to the cinema, catch up on her favourite TV shows or just curl up with a book.
Jazz works closely with our Head of Creative to manage content and the copy process from start to finish. She liaises with our copywriters and clients, ensuring the output meets high-quality standards. Jazz has extensive knowledge of Amazon’s system and processes with a history of managing listings for multiple accounts.
Outside of work Jazz loves to spend time attending music festivals and gigs with her friends. She is a proud dog mum to her French Bulldog Cooper and loves to staycation and go for trips out with him and her partner. In her spare time, Jazz can be found shopping, baking or watching a series on Netflix.
Charlotte leads our branding team creating A+ Brand Content and Amazon Storefronts, she looks after your images making them look attractive using Photoshop skills and Amazon tools to spread brand awareness throughout. Whilst sharing crucial information about products and still ensuring it looks visually pleasing to customers. Charlotte also enjoys getting involved in managing the companies Social Media and Blog Posts, keeping all our customers updated on the latest adventures.
After completing a Media Communications and Drama degree from Bath Spa University, Charlotte loves getting creative, seeing what she can produce on Photoshop. Charlotte loves travelling and always enjoys booking little city breaks when she can. In her spare time, Charlotte also enjoys walking her dog Jazzy and socializing with her friends and family.
Laura is responsible for collating the data used for sales reports and dashboards for clients. She is a whizz with Excel and helps gather and manage anything data related around the business. Having a master’s in Chemistry means she isn’t afraid of numbers and has a keen attention to detail.
Laura enjoys spending time in the garden and out exploring with her partner and dog, Milo. When she is not chasing Milo around, she can be found renovating her house or sitting with a good book and glass of wine. She also enjoys crafting and catching up with friends in a good pub garden.
Georgia is part of the E-Commerce Admin team, assisting with the management of clients Amazon accounts and helping resolve any problems that arise. A key role of Georgia’s is to create product listings and successfully upload them to Amazon, whilst resolving any client shipping or storage issues. In addition to this, Georgia also monitors customer reviews left on Amazon listings to ensure that any issues are quickly rectified.
Georgia recently completed a Business Management and Marketing degree from Nottingham Trent University. Georgia enjoys spending her free time with her family and taking her cute dog Barney out for long walks. She enjoys going on long-weekend city breaks, exploring as many parts of the world as possible. Georgia loves meeting up with her friends for shopping trips or meals out. She also loves keeping fit via the gym and training classes.
Megan is part of our branding team creating A+ Brand Content and Amazon Storefronts. She is currently completing a Digital Marketing apprenticeship with Optimizon, she works with Charlotte looking after clients images and crucial information, making sure that they represent the brand’s awareness in the best way possible.
Megan enjoys going to indoor ski slopes to practice snowboarding, going to the gym and socialising with her friends. She also enjoys doodling in sketchbooks whilst listening to the music of all genres, you’ll likely find her with her headphones on… even on the slopes!
Clare looks after our Fulfilled by Amazon (FBA) clients providing a complete managed service and keeping the account in good health. Every week Clare manages the stock, arranges shipments, has any incorrect or damaged stock removed and sends a sales report to the client. Throughout the week she monitors seller feedback and product reviews. She has strong relationships with all of our clients so whenever there’s a technical issue, Clare raises a case with Amazon and sees it through to the end.
Clare loves spending time with her family and enjoys cooking and eating. Clare is famous for her sweet tooth and absolutely loves snacking on sweets. In her spare time, you can find Clare out in her garden, out shopping or relaxing with her family in their caravan by the great British seaside.
As one of our dedicated wordsmiths, Tessa is never happier than when she has a new collection of products to write about. She loves ferreting out the story behind each one and uses this to create copy that will entice consumers to buy – all written to a strict word count and keyword optimised of course.
Tessa can often be found on the tennis court enjoying a set or two of doubles before retiring to the bar to chew the fat over a glass of wine. She loves yoga holidays and city breaks and uses her travels as inspiration for cooking meals for her family and friends.
Amber is part of our team of dedicated copywriters, Amber enjoys writing smart, engaging copy that not only brilliantly showcases each product but highlights exactly what makes it special and covetable. And if there’s a quirky back story to be woven in or fascinating facts to add that ‘wow’ factor, she’s right on it. Experienced in delivering professional copy that reflects the client’s needs, style, ethos and tone, Amber relishes working closely with the team to create their shared vision.
During her spare time, Amber can usually be found trying to transform her garden wilderness into a Monty Don-inspired green paradise. When not deluding herself with this increasingly remote possibility, she enjoys exploring the surrounding countryside, discovering exciting new talent in the local arts and crafts scene, and curling up with a good book and a purring cat.
Successful SEO is not about tricking Google, but partnering with Google to provide the best search results, and Kevin does just that. Kevin is our Digital Marketing Expert who specialises in Search Engine Optimisation and has worked on our website to provide the best search results while ensuring that we rank higher in the Search Engines. He has a knack for spotting the right, popular and relevant keywords used in the search queries. Strategising to obtain maximum organic traffic, is what he does best.
Kevin is an enthusiastic travel blogger who loves exploring new destinations & hence you will always find him on-the-go. He is a social media maniac and is always caught up in discovering and experimenting within the creative space, right from photography to vlogging.
Nila is engaged in creating the various types of files required to display the products of different clients on Amazon. Periodic account management for different clients, checking customer reviews and documenting them is part of the role that she plays. She helps in doing reporting work for clients and also customizing content that goes up on Amazon.
Nila has a lovely family with her hubby and two grown-up kids. Spending time with her family and friends is the love of her life. She loves watching movies and playing mobile games in her free time. Nila loves travelling in India or abroad with family and also keeping up to date with world news too.
Ravina is involved in creating the various types of files required to display the products of different clients on Amazon. Checking customer reviews and documenting them is part of the role that she plays. She also monitors the Amazon listings to see if any amends are to be made.
Ravina enjoys travelling to different states in India & exploring their culture. She loves going on road Trips by Bike or car. Ravina likes Modelling, and in her spare time she loves to cook and tries to make different dishes.
Shalani is engaged in creating A+ content for clients. She also is involved in creating the various types of files required to display the products of different clients on Amazon. Checking customer reviews and documenting them is part of the role that she plays. She also monitors the Amazon listings to see if any amends are to be made.
Shalani enjoys going on a long drive especially during the Monsoons. She loves spending time with her cat Miee the most. She likes to cook and has craving for pizza anytime in the day. Sometimes she prefers to go for an evening walk on the beach.