The Optimizon Blog…

How do I protect my brand on Amazon?

Many manufacturers are finding they are losing control over their brands on Amazon. Their products are being misrepresented at best or listed with product descriptions that are completely inaccurate. Imagine what kind of review that will be left when someone buys one...

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A Manufacturers Nightmare!

We found this listing on Amazon.com. We then looked through the review's and was stunned with our findings! (we’ve blanked out the manufacturer’s details for confidentiality). Below is the most helpful review of this product, and it’s a 1-star review! The customer...

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Avoid the Common Mistakes When Listing on Amazon

Just like Google and other search engines – on Amazon you need to be top to sell effectively (and at a higher price!) Just ask yourself when you last paged down more than a couple of pages to find the item you were looking for; research shows that only a very small...

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