Unlocking B2B Success: Your Guide to Selling on Amazon Business

Are you ready to step into the future of B2B sales? Dive into the dynamic world of Amazon Business, Amazon’s thriving B2B selling platform that’s revolutionizing the way businesses connect and grow.  

In a fast-paced digital landscape, staying ahead of the curve is crucial, and Amazon Business is the key to expanding your business-to-business horizons. 

Why Amazon Business is a Game Changer 

Amazon, born in Jeff Bezos’s garage over 25 years ago, has evolved into an e-commerce behemoth, dominating markets worldwide. Amazon Marketplace, the foundation of their success, now caters to both Business-to-Consumer (B2C) and Business-to-Business (B2B) transactions. 

More than 6 million customers are now buying on Amazon business. Ninety-six Fortune 100 companies use Amazon Business, attracting a diverse range of businesses, from sole traders to Small and Medium-sized Enterprises (SMEs) and industry giants. The future is even brighter as Amazon invests heavily in bolstering Amazon Business in Europe. This presents an unprecedented opportunity to thrive on this platform.  “Amazon Business is constantly innovating on behalf of its customer – working on solutions and integrations that make procurement more efficient, reducing overhead and manual processes” – Alexandre Gagnon, VP of Worldwide Amazon Business. 

Here are some frequently asked questions 

Embrace the Amazon Business revolution and elevate your B2B e-commerce sales by following these six simple steps: 

  1. How much does it cost?

Begin your journey by selecting your selling plan. You can opt for the Individual plan, paying just £0.75 for each item sold, or the Professional plan at £25 per month, regardless of the number of items you sell. Amazon also collects a referral fee based on your product category. For detailed fee information, refer to Amazon’s fee breakdown. 

  1. How do you register as a Business Seller?

To register as an Amazon Business seller, create a comprehensive business profile with the following: 

  • An Amazon customer account or a business email address. 
  • A valid phone number. 
  • A credit card for charges. 
  • A bank account to receive sales proceeds. 
  • Company registration details, including a VAT number if applicable. 
  • A valid passport or national ID for security. 


3. Which fulfilment approach is best?

Decide whether to handle order processing and fulfillment yourself or tap into Amazon’s expertise with Fulfillment by Amazon (FBA). FBA not only streamlines picking, packing, and shipping but also eliminates the need for storage. With FBA, your products are stored in Amazon’s warehouses, and Amazon handles order notifications, deposits sales revenues (minus fees) directly into your bank account, and manages returns and refunds. 

4. How do I make sure I am tax compliant?

Simplify tax compliance with Amazon’s free VAT Calculation Service. This service generates VAT invoices automatically, displaying VAT-exclusive prices to business customers, bolstering your B2B sales. 

5. What benefits does Amazon Business give me?

Once you’re up and running on Amazon Business, leverage B2B Central to monitor performance. This feature enables you to customize offers for business customers, offering quantity discounts, competitive business prices, and high-demand products. Amazon Business sellers enjoy numerous benefits, including flexible pricing, shipping options, tax management, invoicing, and credit control features, plus access to a vast global B2B customer base. 

6 . Where is Amazon  Business Available? 

Amazon Business can now be found in the US, Canada, UK, Germany, France, Italy, Spain, Japan and India. 

Get in touch! 

Our hands-on team is a click away on our Contact Us page.  Get in touch with your questions and we can start talking B2B sales! 

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