by James Pitts-Drake | 16th Mar 2020 | Advertising, Amazon, Seller Central, Social Media
Remember the days when advertising was all laboriously planned, campaign by campaign? The artificial intelligence that underpins programmatic advertising has transformed the way we buy our digital advertising in the last few years. Amazon was not the first to market... 
by James Pitts-Drake | 13th Feb 2020 | Amazon, Early Reviewer Program, Optimising Your Amazon Listings, Seller Central
Since Amazon changed their customer feedback policy in 2016, it has made it increasingly difficult to get those early reviews from customers when you first launch your product. In 2018, Amazon started rolling out their Early Reviewer Program to help out with this.In... 
by James Pitts-Drake | 4th Feb 2020 | Amazon, Branding, Fulfilment by Amazon, Seller Central
Who Comes First – Resellers or Customers? So you’ve made the decision to take more control of your brand on Amazon using the Brand Registry service. This has now given you greater influence and control over your brand’s product listings on Amazon so that you can...