Why Amazon Ads could win you more sales than Google Ads
Why Amazon Ads could win you more sales than Google Ads Thousands of brands list their products on Amazon. However, most of those brands put the bulk of their ad spend into Google Pay-Per-Click (PPC) and Google Shopping ads, which point towards their own website....
How to increase Amazon sales without dropping prices
How to increase Amazon sales without dropping prices If your business is wondering how to increase Amazon sales without dropping prices, you’re not alone. The good news is that selling on Amazon does not need to be a race to the bottom on price. Optimizon’s Amazon...
What are the most exciting ecommerce trends you should look out for in 2021?
What are the most exciting ecommerce trends you should look out for in 2021? There’s no doubt that 2020 brought its challenges. But on the upside, year-end retail ecommerce sales are predicted to grow by over 30%. And this is a leap of more than double from the...
Interview with CEO, James Pitts-Drake
Interview with CEO, James Pitts-Drake Today marks the day we’re celebrating 4 years since Optimizon was first founded! As another year passes, we’d like to take this opportunity to also thank all our clients for their continued support and trust in the growth of...
How to Make Amazon Work for your Brand
How to Make Amazon Work for your Brand Traditionally, Amazon has been a place for third-party resellers to sell a mix of branded and unbranded goods. However, as Amazon establishes its dominance in the retail market, it is increasingly becoming a key sales channel for...
Why Blue-Chip Brands Need to be on eBay as-well-as Amazon
Why Blue-Chip Brands Need to be on eBay as-well-as Amazon Once seen as the poor relation to Amazon, home of bedroom sellers and declutterers turning their junk into pin money, eBay has morphed into a serious contender as a major marketplace retail channel. Upscale...
JUST ONE WEEK LEFT TO SUBMIT PRIME DAY DEALS
Just One Week Left To Submit Prime Day Deals 5 Things You Need to Know… What is Prime Day?Prime Day is when customers flock to Amazon because it’s the best deals of the year. Sales shoot through the roof, so it’s a bonanza for anyone selling on the platform. But...
Why Your Customers Love Amazon Storefronts
Why Your Customers Love Amazon Storefronts 55% of consumer begin their online shopping searches on Amazon. It’s overtaken Google for searches when people actually want to buy something. That’s why it is so important to have a storefront as it gives your customers...