Amazon Prime Day 2024: It’s Not Too Late to Get Involved

Get ready, because Prime Day 2024 is almost here! As one of Amazon’s largest shopping events, Prime Day presents a fantastic chance to increase your sales, draw in new customers, and spotlight your top products. Whether you’re an experienced seller or new to the Amazon marketplace, preparing for Prime Day takes careful planning and readiness. But fear not, because we’re here to help you navigate this massive shopping event. 


It’s Not Too Late: Quick Steps to Jump on Board: 

Feeling a bit behind? Don’t worry, there’s still time to join the Prime Day party! Here are some quick steps to get your business in gear: 


Key Dates and Deadlines: 

To kickstart your Prime Day preparations, mark your calendars with these crucial dates and deadlines: 

  • Inventory Deadline: Ensure your shelves are stocked and ready in Amazon’s fulfilment centres by June 20, 2024. 
  • Promotions Submission: Lightning Deals and other promotions had to be completed by May 03, 2024. 


TOP TIP: If you missed this deadline, there are other things you can do such as vouchers. Contact us if you want to find out more. 


Your steps to Prime Day success: 

  1. Stock Up: Delve into your sales history, especially from past Prime Days, to predict which items will be in high demand. Begin replenishing your inventory now to guarantee you have enough stock for the big event. If you rely on Fulfilment by Amazon (FBA), double-check your capacity limits and strategize accordingly. 
  2. Create FBM Offers: If your FBA inventory is running low, explore alternatives such as fulfilling orders yourself or utilising a third-party fulfilment centre. Adding Fulfilment by Merchant (FBM) options to your listings can help you meet the demands of customers and ensure a seamless shopping experience. 
  3. Optimise Listings: Enhance your product listings by crafting captivating titles, compelling descriptions, and visually appealing images. Don’t overlook the importance of SEO optimisation to increase your visibility and attract more potential buyers. 
  4. Plan Promotions: Get imaginative with your promotional strategies—consider offering discounts, creating product bundles, or unveiling exclusive Prime Day deals. Harness the power of Amazon’s promotional tools such as coupons and Lightning Deals to entice shoppers with irresistible offers. 
  5. Marketing Strategy: Elevate your marketing efforts to new heights! Dive into Amazon ads to enhance your visibility on the platform. Additionally, explore avenues beyond Amazon, including social media, email newsletters, and your own website, to generate excitement and drive traffic to your listings. 
  6. Customer Service: Prepare for an influx of enquiries and ensure your customer service is ready to handle them. Make sure your return policy is transparent and easily accessible, ensuring a positive shopping experience for your customers. 


With Prime Day on the horizon, now’s the time to roll up your sleeves and get your business primed for success. Whether you’re a seasoned seller or a newcomer, tapping into the excitement of Prime Day can elevate your sales and grow your customer base. So, gear up, get creative, and get ready to make this Prime Day your best one yet! 

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