Meet The Team

James Pitts-Drake

Founder & CEO

At Work

James founded the company back in 2017 after successfully creating his own brands and selling them on Amazon for 14 years. James became very good at managing his products and getting great sales, regularly achieving top ranking in the ‘Amazon’s Choice’ and ‘Best Selling’ category. Now he uses this knowledge to train the team and build up Optimizon (Optimize your Amazon). James takes care of running the business, developing the long-term strategy and vision and making sure all clients and staff remain happy.

At Play

When James isn’t working, he loves spending time with his beautiful wife and two children. At the weekend, you will often see James rock climbing with his daughter, cheering on his son as he races around a go-karting track or getting dirty being the go-kart head mechanic! James also enjoys keeping fit and working out at the gym.

Isobel Wormald

Business Development Director

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Isobel leads the business development for Optimizon ensuring that the significant numbers of inbound leads and referrals are managed and that anyone considering working with Optimizon has all their sales queries answered by the appropriate people. Isobel has over 15 years of experience in an agency environment, so she is the first point of contact that people will speak to regarding their Amazon challenges! She loves showing potential clients how Optimizon services can genuinely transform their business and is always slightly sad to say goodbye and handover to the onboarding team when we win the business!

At Play

Isobel’s other job is a taxi driver for her two boys. She lives in the North Yorkshire countryside and loves walking with the dog, and dabbles in cooking a good lasagne, all while trying not to shout too much at her sons to get off the Xbox!

Mel Henson

Head of Creative

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Copy is the cornerstone of winning higher sales on Amazon – or any ecommerce channel. She wrote her first piece of copy at the age of ten, writing labels for a second-hand school uniform sale. Mel works with our team of writers to make the words the most powerful they can be. She also supports James in developing the business and expanding the services to meet the needs of our clients.

At Play

Mel loves trying out esoteric spa treatments like a four-handed massage or Tibetan singing bowls. She takes holidays with her husband and three children and relaxes by painting and running (not at the same time). Art is a big hobby and once a week she gets dressed up in steel-capped boots and a flame retardant boiler suit to make metal sculptures.

Dean Hawes

Senior Account Manager

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Dean comes from a strong buying and account management background. Dean is focused on developing and building strong relationships with our clients. Dean is committed to ensuring our clients meet their expectations and help to grow their business using all the expertise of the Optimizon Team.

At Play

Dean enjoys spending time with his wife and their two young sons. Their boys certainly keep them busy and active with all their boundless energy! When Dean has time, he enjoys exploring the countryside and cycling. He also enjoys cooking, gardening, and watching movies to help him relax.

Jon Ellis

Head of Advertising

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Jon looks after all paid media at Optimizon, which includes Amazon Sponsored Product and Sponsored Brand ads to all kinds of programmatic, display and video advertising. Coming from a background in display and paid social advertising, Jon has both client and agency side experience and is always curious to venture into different marketing channels. Data analysis is also a key part of Jon’s role to ensure campaigns are running smoothly and optimised efficiently to ensure all clients are getting the best return for their investment.

At Play

Jon’s biggest hobby is watching his football team Liverpool, and trying to get up to Anfield whenever he can. A big reds fan since he was little, Jon also likes to spend time at the weekends down the pub with friends, whilst closely watching his accumulators lose!

Nicola Graves

Operations Manager

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Nicola is our well-organised Operations Manager focusing on all the internal processes and deliverables Optimizon offers its clients. Coming from a background of account management, Nicola focuses on managing our various client accounts by building strong relationships with and ensuring we deliver on expectations set out by our clients. Nicola is also involved in onboarding new clients and ensuring the project is executed within the team. Nicola is also responsible for managing the team’s workloads and ensuring the company’s internal processes flow smoothly.

At Play

With her partner and dog, Nicola enjoys exploring different parts of the country and being outdoors, enjoying the fresh air. In her free time, Nicola can also be found baking some delicious treats.

Bert Bassett

eBay Channel Management

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Robert “Bert” Bassett, is Head of eBay Channel Management at Optimizon. Bert has a wealth of experience gained with over ten years’ experience in senior roles at eBay.  He also keeps his skills up to date by being a seller on eBay running a successful business on the platform, getting record-breaking sales on cat toys!

At Play

Bert lives in South London with his wife and two cats.  All of his hobbies and pastimes are currently impossible to do, so he watches a lot of television, dreaming of a day he can play football and drink lots of beer inside the pub afterwards.

Amelia Bourton

Business Analyst

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Amelia is responsible for producing all sales reports and dashboards for clients. She analyses product sales and trends to identify product opportunities for promotions and paid advertising. Afterwards, she analyses the effectiveness of promotions to determine the ROI for clients.

At Play

Amelia enjoys running before work and every Saturday you’ll find her playing hockey. She also enjoys exploring new walks with her Cockapoo Bella. When she’s not out and about, you’ll find Amelia catching up with friends, reading a book or watching a film.

Christina Leighfield

eBay Channel Manager

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Christina is responsible for helping clients with the management and optimisation of their eBay stores. She has nearly 7 years experience in eBay store management, so is an expert when it comes to optimising listings: modifying descriptions, titles, images and item specifics to suit eBays specific and unique requirements. She’ll work hard to ensure the management and training of account health achieves and maintains top-rated seller status.

At Play

In her free time, she loves being out and about with her 2 daughters. Christina’s favourite pastime is Archery, Walking and on nice days Kayaking. When not outside she loves to go to the cinema, catch up on her favourite TV shows or just curl up with a book.

Charlotte Boaler

Brand Content Specialist

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Charlotte leads our branding team creating A+ Brand Content and Amazon Storefronts, she looks after your images making them look attractive using Photoshop skills and Amazon tools to spread brand awareness throughout. Whilst sharing crucial information about products and still ensuring it looks visually pleasing to customers. Charlotte also enjoys getting involved in managing the companies Social Media and Blog Posts, keeping all our customers updated on the latest adventures.

At Play

After completing a Media Communications and Drama degree from Bath Spa University, Charlotte loves getting creative, seeing what she can produce on Photoshop. Charlotte loves travelling and always enjoys booking little city breaks when she can. In her spare time, Charlotte also enjoys walking her dog Jazzy and socializing with her friends and family.

Jasmine Walklate

Amazon Support Specialist

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Jazz is part of the admin team, managing our clients’ products and ensuring everything runs smoothly behind the scenes. Creating listings and uploading them to Amazon is an important part of the role, along with dealing with any shipping and stocking queries. Jazz also monitors the Amazon listings, and makes any amends that are needed as well as keeping an eagle eye on customer reviews.

At Play

Jazz loves to attend musical festivals and gigs with her friends whenever she can. She is a proud dog mum to her French Bulldog Cooper, and enjoys days out and mini breaks away with him and her partner. Jazz can often be found watching a series on Netflix or re-watching an episode of Friends for the 100th time.

Georgia Waller

E-Commerce Account Executive

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Georgia is part of the E-Commerce Admin team, assisting with the management of clients Amazon accounts and helping resolve any problems that arise. A key role of Georgia’s is to create product listings and successfully upload them to Amazon, whilst resolving any client shipping or storage issues. In addition to this, Georgia also monitors customer reviews left on Amazon listings to ensure that any issues are quickly rectified.

At Play

Georgia recently completed a Business Management and Marketing degree from Nottingham Trent University. Georgia enjoys spending her free time with her family and taking her cute dog Barney out for long walks. She enjoys going on long-weekend city breaks, exploring as many parts of the world as possible. Georgia loves meeting up with her friends for shopping trips or meals out. She also loves keeping fit via the gym and training classes.

Megan Munro

Brand Content Specialist

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Megan is part of our branding team creating A+ Brand Content and Amazon Storefronts. She is currently completing a Digital Marketing apprenticeship with Optimizon, she works with Charlotte looking after clients images and crucial information, making sure that they represent the brand’s awareness in the best way possible.

At Play

Megan enjoys going to indoor ski slopes to practice snowboarding, going to the gym and socialising with her friends. She also enjoys doodling in sketchbooks whilst listening to the music of all genres, you’ll likely find her with her headphones on… even on the slopes!

Julia Prior

Client Admin Manager

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Julia welcomes our new clients and loves to help them through a smooth onboarding process, With over 6 years’ experience of Amazon Seller Central, Julia is well placed to take clients through the process of setting up the Amazon Seller Central account and creating the initial product listings. Julia is in charge of uploading new listings onto Amazon and ongoing amendments or changes to listing detail. She also creates promotions and is always happy to help with any queries and issues relating to Amazon Seller Central.

At Play

Julia enjoys cycling, reading and walking in the countryside. She is a keen cook and enjoys rustling up treats for the family. She is also kept busy providing the parent taxi service to her two teenage children.

Clare Smith

Administrator

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Clare looks after our Fulfilled by Amazon (FBA) clients providing a complete managed service and keeping the account in good health. Every week Clare manages the stock, arranges shipments, has any incorrect or damaged stock removed and sends a sales report to the client. Throughout the week she monitors seller feedback and product reviews. She has strong relationships with all of our clients so whenever there’s a technical issue, Clare raises a case with Amazon and sees it through to the end.

At Play

Clare loves spending time with her family and enjoys cooking and eating. Clare is famous for her sweet tooth and absolutely loves snacking on sweets. In her spare time, you can find Clare out in her garden, out shopping or relaxing with her family in their caravan by the great British seaside.

Tessa Fallows

Copywriter

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As one of our dedicated wordsmiths, Tessa is never happier than when she has a new collection of products to write about. She loves ferreting out the story behind each one and uses this to create copy that will entice consumers to buy – all written to a strict word count and keyword optimised of course. 

At Play

Tessa can often be found on the tennis court enjoying a set or two of doubles before retiring to the bar to chew the fat over a glass of wine. She loves yoga holidays and city breaks and uses her travels as inspiration for cooking meals for her family and friends.

Amber Tokeley

Copywriter

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Amber is part of our team of dedicated copywriters, Amber enjoys writing smart, engaging copy that not only brilliantly showcases each product but highlights exactly what makes it special and covetable. And if there’s a quirky back story to be woven in or fascinating facts to add that ‘wow’ factor, she’s right on it. Experienced in delivering professional copy that reflects the client’s needs, style, ethos and tone, Amber relishes working closely with the team to create their shared vision.

At Play

During her spare time, Amber can usually be found trying to transform her garden wilderness into a Monty Don-inspired green paradise. When not deluding herself with this increasingly remote possibility, she enjoys exploring the surrounding countryside, discovering exciting new talent in the local arts and crafts scene, and curling up with a good book and a purring cat.

Kevin Pinto

Digital Marketing Expert

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Successful SEO is not about tricking Google, but partnering with Google to provide the best search results, and Kevin does just that. Kevin is our Digital Marketing Expert who specialises in Search Engine Optimisation and has worked on our website to provide the best search results while ensuring that we rank higher in the Search Engines. He has a knack for spotting the right, popular and relevant keywords used in the search queries. Strategising to obtain maximum organic traffic, is what he does best.

At Play

Kevin is an enthusiastic travel blogger who loves exploring new destinations & hence you will always find him on-the-go. He is a social media maniac and is always caught up in discovering and experimenting within the creative space, right from photography to vlogging.

Getting in touch is easy! Click the button below to request a call back from one of our Amazon Digital Marketing Specialists.