Meet The Team

James Pitts-Drake

Founder & CEO

At Work

James founded the company back in 2017 after successfully creating his own brands and selling them on Amazon for 14 years. James became very good at managing his products and getting great sales, regularly achieving top ranking in the ‘Amazon’s Choice’ and ‘Best Selling’ category. Now he uses this knowledge to train the team and build up Optimizon (Optimize your Amazon). James takes care of running the business, developing the long-term strategy and vision and making sure all clients and staff remain happy.

At Play

When James isn’t working, he loves spending time with his beautiful wife and two children. At the weekend, you will often see James rock climbing with his daughter, cheering on his son as he races around a go-karting track or getting dirty being the go-kart head mechanic! James also enjoys keeping fit and working out at the gym.

Mel Henson

Head of Content

At Work

Copy is the cornerstone of winning higher sales on Amazon – or any ecommerce channel. She wrote her first piece of copy at the age of ten, writing labels for a second-hand school uniform sale. Mel works with our team of writers to make the words the most powerful they can be. She also supports James in developing the business and expanding the services to meet the needs of our clients.

At Play

Mel loves trying out esoteric spa treatments like a four-handed massage or Tibetan singing bowls. She takes holidays with her husband and three children and relaxes by painting and running (not at the same time). Art is a big hobby and once a week she gets dressed up in steel-capped boots and a flame retardant boiler suit to make metal sculptures.

Nicola Graves

Operations Manager

At Work

Nicola is our well-organised Operations Manager focusing on all the internal processes and deliverables Optimizon offers its clients. Coming from a background of account management, Nicola focuses on managing our various client accounts by building strong relationships with and ensuring we deliver on expectations set out by our clients. Nicola is also involved in onboarding new clients and ensuring the project is executed within the team. Nicola is also responsible for managing the team’s workloads and ensuring the company’s internal processes flow smoothly.

At Play

With her partner and dog, Nicola enjoys exploring different parts of the country and being outdoors, enjoying the fresh air. In her free time, Nicola can also be found baking some delicious treats.

Julia Prior

Client Admin Manager

At Work

Julia welcomes our new clients and loves to help them through a smooth onboarding process, With over 6 years’ experience of Amazon Seller Central, Julia is well placed to take clients through the process of setting up the Amazon Seller Central account and creating the initial product listings. Julia is in charge of uploading new listings onto Amazon and ongoing amendments or changes to listing detail. She also creates promotions and is always happy to help with any queries and issues relating to Amazon Seller Central.

At Play

Julia enjoys cycling, reading and walking in the countryside. She is a keen cook and enjoys rustling up treats for the family. She is also kept busy providing the parent taxi service to her two teenage children.

Jon Ellis

Paid Advertising Manager

At Work

Jon looks after all paid media at Optimizon, which includes Amazon Sponsored Product and Sponsored Brand ads to all kinds of programmatic, display and video advertising. Coming from a background in display and paid social advertising, Jon has both client and agency side experience and is always curious to venture into different marketing channels. Data analysis is also a key part of Jon’s role to ensure campaigns are running smoothly and optimised efficiently to ensure all clients are getting the best return for their investment.

At Play

Jon’s biggest hobby is watching his football team Liverpool, and trying to get up to Anfield whenever he can. A big reds fan since he was little, Jon also likes to spend time at the weekends down the pub with friends, whilst closely watching his accumulators lose!

Charlotte Boaler

Brand Content Specialist

At Work

Charlotte is part of our brand content team creating A+ Brand Content and Amazon Storefronts, she looks after your images making them look attractive using Photoshop skills and Amazon tools to spread brand awareness throughout. Whilst sharing crucial information about products and still ensuring it looks visually pleasing to customers. Charlotte also enjoys getting involved in managing the companies Social Media, keeping all our customers updated on the latest adventures and interests.

At Play

After recently graduating from university studying Media Communications and Drama, Charlotte loves getting digitally creative by seeing what she can produce on Photoshop. In her spare time, Charlotte also enjoys walking her dog, photography, travelling and socializing with her friends and family.

Clare Smith

Administrator

At Work

Clare looks after our Fulfilled by Amazon (FBA) clients providing a complete managed service and keeping the account in good health. Every week Clare manages the stock, arranges shipments, has any incorrect or damaged stock removed and sends a sales report to the client. Throughout the week she monitors seller feedback and product reviews. She has strong relationships with all of our clients so whenever there’s a technical issue, Clare raises a case with Amazon and sees it through to the end.

At Play

Clare loves spending time with her family and enjoys cooking and eating. Clare is famous for her sweet tooth and absolutely loves snacking on sweets. In her spare time, you can find Clare out in her garden, out shopping or relaxing with her family in their caravan by the great British seaside.

Jasmine Walklate

Amazon Support Specialist

At Work

Jazz is part of the admin team, managing our clients’ products and ensuring everything runs smoothly behind the scenes. Creating listings and uploading them to Amazon is an important part of the role, along with dealing with any shipping and stocking queries. Jazz also monitors the Amazon listings, and makes any amends that are needed as well as keeping an eagle eye on customer reviews.

At Play

Jazz loves to attend musical festivals and gigs with her friends whenever she can. She is a proud dog mum to her French Bulldog Cooper, and enjoys days out and mini breaks away with him and her partner. Jazz can often be found watching a series on Netflix or re-watching an episode of Friends for the 100th time.

Megan Munro

Brand Content Specialist

At Work

Megan is part of our branding team creating A+ Brand Content and Amazon Storefronts. She is currently completing a Digital Marketing apprenticeship with Optimizon, she works with Charlotte looking after clients images and crucial information, making sure that they represent the brand’s awareness in the best way possible.

At Play:

Megan enjoys going to indoor ski slopes to practice snowboarding, going to the gym and socialising with her friends. She also enjoys doodling in sketchbooks whilst listening to the music of all genres, you’ll likely find her with her headphones on… even on the slopes!

Getting in touch is easy! Click the button below to request a call back from one of our Amazon Digital Marketing Specialists.