The Brief
No one should have to put up with uncomfortable feet! So when Scholl, providers of footcare for over 100 years, got in touch to talk through their solutions to relieve tired and aching feet, and discuss the marketplace potential, we wanted to put up our feet and hear more!
From discreet insoles for high heels to extra-cushioning orthotics for trainers, Scholl’s fab insoles are designed to reduce pressure on feet and increase comfort whatever you are doing.
And with the Insoles market set to grow to USD 3.6 billion by 2021, we could not wait to get these products optimised and on Amazon!
The Challenge
- Premium A+ audit/recommendations and wireframe development
- Creating awesome A+ Premium Templates (Parent – brand SKUs)
- Design research and concept development
- Premium A+ copywriting
- Building A+ Premium modules and live testing
- Submit to Amazon, monitoring and managing
- Account management to amplify sales
Accelerating Sales
“Optimizons very high quality content comes from a place of experience. Very responsive, extremely thorough with detail and fantastic customer service. So far 10/10, 100% recommended!”
Emma Bennett, eCommerce Content Manager at RB
