Durex

The Brief

When Durex, the world’s No 1 condom brand got in touch, we really were excited!

Durex is on a mission to help everyone have good sex and our role is to help consumers Find, Love and Buy Durex’s extensive range of condoms and lubricants on Amazon.

With a focus on targeting real people with real lives: couples or maybe… threesomers; gay, young and oldies too!  And not leaving out tinder swipers; busy parents; the adventurous and the shy. Amazon here we come!

The Challenge
  • Premium A+ audit/recommendations and wireframe development
  • Creating awesome A+ Premium Templates (Parent – brand SKUs)
  • Design research and concept development
  • Premium A+ copywriting
  • Building A+ Premium modules and live testing
  • Submit to Amazon, monitoring and managing
  • Account management to amplify sales
Accelerating Sales

“Optimizon is one of the first trusted agencies to use the new Durex branding as part of the brand’s global relaunch. We’re impressed with the team’s very high quality content. So far 10/10, 100% recommended!”

Emma Bennett, eCommerce Content Manager at RB