The Brief

When the cool dudes at Crude brought us over an ice-cold Nitro Brew and said they needed our help, we sealed the deal with a shot! (Espresso…)

Everything they do is centred on bringing flavour to life, from the way they source their sustainable coffee beans to their unrelenting attitude towards roasting and brewing.

Flavour is King to the team at Crude and they want to share this passion with fellow coffee lovers across the globe.

First stop, amplifying their sales on Amazon, asap in time for the summer rush!

The Challenge
  • Account strategy consultancy
  • Launch Crude’s extensive range on Amazon
  • Bullet point benefits and features
  • Image edits
  • Promotional plan to drive sales and analysis
  • Buy box and reviews monitoring
  • Repricing management
  • Email templates and review management system ongoing
Accelerating Sales

With coffee contributing £17.7 billion to the economy, there really is no better time for Crude to enjoy a huge acceleration in sales, managed by the team at Optimizon!

We’ve just launched their awesome Honduran Single Origin Arabica Cold Brew Coffee, Nitro Cold Brew Speciality Coffee in a can (yes a can!) and Crude Nespresso Coffee capsules that are fully compostable.

Check back here soon for sales news, but we can tell you on the quiet that sales are soaring just a few weeks in!