Good copy is the cornerstone to listing a new product on Amazon. Done right it helps customers find you organically, bumps you up in the Amazon algorithm to appear higher up on the results pages and, crucially, converts your visitors into paying customers.

Amazon keyword research

Creating a perfect Amazon listing starts with keyword research. The Amazon A9 search engine differs from others such as Bing and Google in one crucial respect. They are geared towards helping people find information. Amazon is focused on helping people find things to buy. What would someone type into Amazon when they want to find your product? We use multiple sources to refine an Amazon-specific list to cover all the bases.

The highest ranking keywords will go into the title, using as many of the characters that Amazon allows us at the time. (The length varies by category, and the rules often change. This is something we keep an eye on all the time).

The perfect Amazon listing

The next highest ranking keywords go into the bullets, which are structured to tell a story. The way our copywriters do this depends on your brand and your products; typically the first bullet gives an overview, then subsequent bullets focus on specific benefits, and the last may talk about an aspect of your brand.

Your customers feel that they are buying from Amazon, so we write the product description and A+ Content* as if Amazon were telling them about your product, whilst also adopting a tone of voice that’s in keeping with your brand.

Keywords are subtly woven in because the best Amazon listings appear natural and read easily. This avoids a black mark from Amazon for keyword stuffing, protects your brand and does wonders for your conversion as copy written for humans, not search engines, is more likely to persuade shoppers to buy.

Could your Amazon listings do with a lift?

Could your Amazon listings do with a lift? We’d love to help and would be happy to have our experienced Amazon copywriters take a look at your copy and give you some ideas on how it could be improved.

Getting in touch is easy! Click the button below to request a call back from one of our Amazon Optimisation Consultants at Optimizon .