AMAZON KEYWORD OPTIMISATION

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AMAZON KEYWORD OPTIMISATION SERVICES IN THE UK

AMAZON SEARCH OPTIMISATION

Amazon keyword optimisation is imperative because there are two types of customers – those who are specific with their searches as they have a clear idea of what they want, and those who are browsing for ideas before narrowing down choices. With Amazon keyword analysis, you can aim to find relevant keywords that would help to make your products appear in maximum search results.

Amazon Keyword Research

Doing a keyword analysis for Amazon is crucial because strong keywords are the foundation for all Amazon product listings. The A9 algorithm that Amazon banks on picks the search results based on products that are most relevant and with higher sales conversions.

With Amazon keyword analysis, your aim should be to compile a list of keywords for your products targeted at getting your listings displayed on the first page in maximum search results.

  • Complementing products

Some products are frequently purchased together by consumers. Look for such products that complement yours and make a list of these keywords. Including these in descriptions and hidden keywords is one effective way of Amazon keyword optimisation. You are targeting consumers who may not be directly searching but browsing patterns indicate that they could be interested.

  • Amazon search bar

When you enter your query in the search bar, Amazon displays suggestions based on frequent searches by consumers. Utilise this free keyword research tool to make an initial list of relevant keywords.

  • Google ranking

If you have your own store as well, complement your Amazon keyword research with Google keyword research. Check if your site is part of the first page for high volume searches. Target those keywords for your product listings on Amazon as well.

  • Keyword research tool

Use any keyword research tool to help build a list of keywords as part of your Amazon keyword analysis. Check for data on how consumers conduct searches for similar products, how frequent is the searches etc.

Where is Amazon Keyword Optimisation Most Important?

  • Product title

Consumers scan product titles, especially the first part, to find results that match their needs. So you could look at it as the most crucial element of your product listings. Most important keywords should be a part of product titles and the most important ones should be in the first part itself for better Amazon keyword ranking. Keywords should be brand name, essential features, colour, size, and quantity.

Screen size is another reason to include most important keywords in the first part. They should be visible irrespective of the device being used to browse.

  • Product details

Once the user is on your product-listing page, the descriptions (ideally with bullet points to highlight features) will lead to conversions and sales. Use compelling keywords, that will prompt user to hit the Add-to-Cart button, that indicate answers to questions like why they should purchase it right away, why not from another seller, what is unique about the product and so on.

  • Seller account

Finding backend keywords should be a separate priority in your Amazon keyword analysis activity. These hidden keywords convey essential information to Amazon and are not visible to consumers. Do not repeat information, and avoid using punctuations, as there is a character limit for these descriptions.

Our other Amazon listing optimisation services include

01

CONSULTING SERVICES

Advice on all aspects of Amazon to help you avoid many of the common mistakes and missed opportunities that you would discover the hard way. With over 12 years experience our Amazon consultants we’ve “been there, done that” and yes, in the early days we made a few mistakes which you will benefit from!

02

PRODUCT CREATION

Creating a listing on Amazon is easy – getting it right is not (unless you know how). A great product listing is one of the keys (or THE key) to successful positioning on Amazon and with over twenty aspects to get right – doing just one wrong will be the difference between pages 1 or 2 and page 30 plus.

03

SEO

Optimise your listing not just for Amazon, but also Google and other Search Engines to ensure you benefit from constant sources of free, organic traffic. Remember; we’re looking for a page 1 or page 2 listing for your products to achieve more visibility and more sales.

04

KEYWORD RESEARCH

Using both Amazon and our proprietary tools, we make sure we thoroughly research and select all the best keywords and search phrases Amazon buyers are using to find your product. There is a lot of competition for keywords and some may not necessarily be the most obvious and so thorough, detailed, research is key.

05

ACCOUNT SET UP & MANAGEMENT

Optimizon Amazon consultants offer a full service from initial account creation and ongoing management including full reporting on all activities. We can handle your complete Amazon selling activities which allows you to concentrate on your other sales channels

06

LOGISTICS AND FULFILMENT

Whether you intend to go with FBA (Fulfilment By Amazon) or not – we can assist and advise on logistics and fulfilment as well as analysing sales trends over time and forecasting future product demand (essential if clients are using FBA)

07

PRODUCT REVIEWS

An essential part of the puzzle which many clients just let happen (or not). We proactively drive feedback via customer reviews and know just what’s needed to leverage that part of the Amazon Algorithm to assist in higher product rankings

08

CUSTOMER SERVICE AND RETURNS

Unfortunately, every product brings a level of returns; it’s the way these are dealt with that makes an organisation stand out. OptimiZon can handle customer service enquiries as well as product returns; to your standards and policies of course.

09

PAID ADVERTISING

As with Google and other search engines, Amazon provides a paid advertising facility to gain ground on the competition (especially at product launch) assisting in higher initial rankings. Over time there will be scope to reduce this as products gain popularity and push higher in the rankings.

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