INCREASING TRAFFIC VOLUMES
SEARCH ENGINE OPTIMIZATION
Unlike Paid Media, SEO traffic simply cannot be purchased. However, the respect of Google can be earned by ensuring a robust search intent and targeted search strategy is put in place to attract the correct traffic.
For us, planning, creating and deploying engaging content whether it be on a local scale, driving a national campaign or establishing a following for an international brand or process is consistent yet scalable.
We use data to establish ambitious objectives and to monitor progress and report back with sensible, meaningful milestones and statistics – allowing us to earn the respect of Google and bolster our client`s rankings and ultimately a better ROI.
Our expertise, creativity, time and meticulous planning ensure we deliver transformational and sustainable growth for all our clients. It takes passion, innovation and an absolute refusal to finish any job until it is perfect.
The starting point for any successful SEO campaign is researching and carefully selecting the right keywords. Our process is to understand the search intent of your potential customers and find the terms they are using to reach their end goal. In doing this we ensure your targeted keywords have the right balance of potential traffic and competition.
ON PAGE OPTIMIZATION
Telling the search engines exactly what your page is all about is essential in order to ensure good rankings – we do this by ensuring the page is fully optimised and as relevant as possible without over doing it. Our On-page Optimisation process covers everything from the page structure right the way through to the readability and aesthetics of the page.
Creating engaging and relevant content for your website is essential to not only improve your rankings on the search engines but it must be compiled in such a way that entices your visitors to read more and/or place an order converting them into customers. We create keyword enhanced content that is relevant to your products or services and converts the visitors on your site.
LOCAL SEARCH OPTIMIZATION
For many businesses their local audience is an integral part of their sales and revue stream, for this reason it is essential that their website pages to rank well for local searches. To rank for local terms, it is more than just great content and building links. Our Local SEO experience means we know what resources to use to make sure the customers on your doorstep are seeing your website.
LINK BUILDING CAMPAIGNS
A website with a profile of links from websites with trust and authority can increase your page rankings to the top of the search results. We ensure that your website develops a natural looking, high quality link profile from foundation links through to high authority links ensuring long-term rankings.
With vast experience working a long side local and globally recognised businesses, our Technical SEO experts perform in-depth analysis of your website. Our Technical SEO audits highlight improvements in areas including meta data, this includes your pages title tags, meta descriptions and if additional items like Schema Mark-up or Canonical tags have been implemented
” The new optimised listings quickly ranked on the first page of Amazon search result. In the first complete month from the start of the project, sales were double that of the entire previous 6-month period. “
” We were delighted to see that the first batch of optimized copy improved response by 300%.”
” Once Optimizon had optimized content and improved the brand presentation, products started to rank higher for our resellers who also saw higher conversions.”