E-MAIL MARKETING

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DESIGNS AND STRATEGIES THAT DELIVER

E-MAIL MARKETING

Email marketing is an important part of your digital marketing campaign, highly effective at finding new customers and engaging existing ones. It’s also a great way to reach your customers on mobile devices. Our team of experts are ready to assist you with a strategy that achieves your business goals, delivering designs that make sure your campaign gets noticed, content that drives action, and analytics to track results.

We create emails that shine on desktop, tablet and smartphone, ensuring your user is exposed to a tailored message and giving them clear paths to engage and convert. We will help you track the results down to the last detail too, ensuring that you have a clear view of which messages are working, helping you optimise and grow over time.

Email is a powerful tool for re-engaging your customers and finding new ones. We start with your objectives and work back from there to design an email marketing campaign that delivers measurable results as well as greater customer engagement.

01

KEYWORD RESEARCH

The Optimizon team create bespoke email marketing templates that are tailored to your business. You can be sure that all templates we create will be responsive, meaning they offer the same experience no matter what device you open them on. Once your email marketing template is sorted, our developers can add to, brand up and improve on the design as your business develops.

02

E-MAIL CONTENT

The secret to a successful email marketing campaign is interesting, persuasive content that encourages the reader to click. It takes research, testing and a whole lot of practice to get right, but once you get it nailed on, the rewards are worth all the effort. From subject lines, to call to actions and informative content, our email marketing team craft content that makes your readers take action.

03

CAMPAIGN TESTING

Which subject lines work best?

When should I send my email campaign?

For the most part, email marketing is all about testing. We carry out A/B testing as part of our email marketing services to ensure your campaigns always get better and better essentially simplifying the journey while maximising the return.

04

CAMPAIGN MANAGEMENT

Email marketing takes time, it takes effort and above all, it takes a lot of practice. Luckily, we have years of experience in managing client campaigns, and our email marketing services have generated some pretty impressive results (even if we do say so ourselves.)

05

CAMPAIGN REPORTING

At Optimizon, we don’t shy away from results. Quite the opposite; we’re driven by them. Our email marketing services are focused on sending out campaigns that generate maximum ROI. Expect to receive thorough, accurate reporting that gives your business all the insights needed to improve.

06

E-MAIL SOFTWARE

Optimizon have partnered with a leading e-mail service provider (ESP) to bring you OptiMail, our personalised e-mail software. Our software allows you to management every aspect of your campaigns from within your dashboard while providing an in depth report for all your campaigns.

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