How To Stand Out On Amazon With A+ Brand Content
What is A+ Content?
The A+ Content feature allows sellers to make changes and create a unique story that represents their brand. It sits below the product listing and replaces the product description section. Within the feature, you can include enhanced images, banners, bullets of text and comparison charts.
Originally Amazon had A+ Content which was available in Vendor Central and Enhanced Brand Content which was available in Seller Central. Amazon then merged the two and they became A+ Content which is now accessible on both platforms.
What are the benefits of A+?
According to Amazon, ‘A+ Content can increase sales anywhere from 3 to 10%’. This is due to consumers being more educated about your product and therefore feel more confident to purchase from your brand. It also gives you the opportunity to communicate your brand’s story to the customer and give them some insight into how your business developed.
It also allows you to differentiate your products and make a great first impression to stand out from all the other competitors.
You can include images that would not be accepted as part of your product listing page, for example, close-up images and lifestyle shots. These are very useful as they can help shoppers decide if they want to purchase the product. Some shoppers will scrutinize every photo, paragraph and review trying to make a decision, so A+ content benefits the shopper in their customer journey as they get to see the product from another perspective.
Comparison charts are a very useful feature to have within your A+ Content. The comparison charts allow you to cross-sell products within your brand by integrating ASIN links so that the customer can click on a product in the chart and will be redirected to the correct product listing page. It also gives you the opportunity to show the differences between your merchandise and allows consumers to easily scan through the information.
What shouldn’t be included in A+?
There are some elements that will be rejected if they are included in your A+ Content.
Here are a few main things that shouldn’t be included:
- Pricing or promotional information
- Shipping detail information
- Customer Reviews
- Images containing watermarks or unreadable text – font size must be over 16
- Blurry or low-quality images
Who can use A+ Content?
A+ Content is free of charge for sellers and vendors. If you are a seller that has been approved as a brand owner through the Amazon Brand Registry program then you will be able to use this feature. You will be able to add A+ to any products that are a part of your approved brand catalogue.
We can help!
If you’re currently not creating A+ Content, then you definitely should be! It gives your customers a more sophisticated and digital experience and can also increase customer engagement.