B&Q Marketplace Account Management

B&Q Marketplace Account Management from Optimizon the leading Online Marketplace Agency. Grow your brand with specialised B&Q management, listing and optimisation services.

B&Q Marketplace Consulting Services


B&Q, the UK’s leading brand in home improvement and garden tools, is the newest online marketplace and now gives third-party sellers the opportunity to list and sell their products to 250 million annual visitors on diy.com and the B&Q app. 

Whether consumers are looking to spruce up their garden fences or renovate a room into a home office, the marketplace is intended to be the biggest one-stop shop for all home and garden jobs and allows them to shop for all the essentials in one go.   

58% of 18-29 year olds started doing more DIY during lockdown with 12% of those trying it for the first time. The industry boom saw a total of £3.7 billion sales for B&Q at the end of the 2021 financial year. The uphill trend is set to continue with 52% of the 18-29 age group intending to do more DIY projects in the future. 

Optimizon is B&Q’s first official partner. We are an agency with an invaluable source of knowledge and expertise that benefits our clients with increased ranking results on their products. We also offer a full service which includes set-up and management, creative, advertising, insight and promotions. 


Content Creation on B&Q

Most of our clients first optimise the listings for Amazon. Not only is it by far the largest of all the consumer marketplaces, but it also needs the most comprehensive content. We treat the Amazon listing as ‘the single source of truth’ and use this as the data source to create your B&Q listings.   

We have developed specific ways to syndicate your Amazon content onto different marketplaces.  Your copy and images are efficiently repurposed to fit the marketplace. This method helps you amortise the costs of creating the initial Amazon listing creation across a number of platforms and also helps minimise approval times. 

We can syndicate your content onto many other marketplaces, in the same way, to help you gain exponential value and exposure. 


B&Q Marketplace account management, listing & optimisation services

Account Set-Up & Management

Account Set-Up & Management – Optimizon helps get your account set up on B&Q. We will guide you through all the paperwork, approvals and processes, and help you secure your own B&Q account managers. 

B&Q Consulting Services

B&Q Consulting Services – Advice on all aspects of B&Q to help you avoid many of the common mistakes and missed opportunities that you would discover the hard way. With over 12 years of experience with our e-commerce consultants, we’ve “been there, done that”. 

Listing & Content Creation

Listing & Content Creation – B&Q has its own format and character limits. We produce creative work tailored to make your brand stand out, whilst also maximising conversion and reflecting your brand personality and tone of voice. 

B&Q Paid Advertising

As with Google, Amazon and other platforms, B&Q provides a paid advertising facility. We optimise your B&Q ad campaigns and relevant customer groups. The goal is to gradually increase the effectiveness and return on ad spend as products gain popularity and are pushed hight in the ranking. 

B&Q Promotions

Boost your B&Q Marketplace sales using promotions. We advise and make plans to run and adjust campaigns to coincide with promotions aimed at major retail holidays and seasonal periods.  

B&Q Logistics & Fullfillment

B&Q Logistics & Fulfilment – We give advice and support to help you develop a strategy and help you with planning and logistics of shipping to provide an excellent customer experience.  

Data Management & Reporting

Make sense of your B&Q Marketplace data and reporting in order to refine and optimise your account, increase sales, and improve your return on investment.


Translations – If you’re selling products across Europe and America, we accurately translate the effective copy we write into different languages and terms, without losing your tone of voice, so your products rank better in the search results of multiple countries and markets 

Maintain Existing Channels – Sell on diy.com whilst maintaining your existing e-commerce and retail relationships. Optimizon can help you keep other platforms and networks happy, whilst making the most of B&Q. 

Getting in touch is easy!

Are you thinking of listing your products on the B&Q DIY marketplace?  We can help make the process smooth and easy.  Get in touch with our B&Q marketing consultants to arrange a friendly chat with one of our with our B&Q specialists.