Why Amazon Ads could win you more sales than Google Ads
Why Amazon Ads could win you more sales than Google Ads Thousands of brands list their products on Amazon. However, most of those brands put the bulk of their ad spend into Google Pay-Per-Click (PPC) and Google Shopping ads, which point towards their own website....
How to increase Amazon sales without dropping prices
How to increase Amazon sales without dropping prices If your business is wondering how to increase Amazon sales without dropping prices, you’re not alone. The good news is that selling on Amazon does not need to be a race to the bottom on price. Optimizon’s Amazon...
What are the most exciting ecommerce trends you should look out for in 2021?
What are the most exciting ecommerce trends you should look out for in 2021? There’s no doubt that 2020 brought its challenges. But on the upside, year-end retail ecommerce sales are predicted to grow by over 30%. And this is a leap of more than double from the...
How to Make Amazon Work for your Brand
How to Make Amazon Work for your Brand Traditionally, Amazon has been a place for third-party resellers to sell a mix of branded and unbranded goods. However, as Amazon establishes its dominance in the retail market, it is increasingly becoming a key sales channel for...